Tag Archives: internet marketing

Search Engine Optimization – Best Practices

internet marketing

Search engine optimization, or SEO, is a science for some people while it’s an art for others. But whatever way you see it, SEO is about optimizing your website in such a way that it complies with the qualities search engine algorithms (also known as crawlers) look for when ranking a site high in search results.

If you want your website to land on the first page of search results associated with a certain set of keywords, here are 6 quick search engine optimization tips to give you the edge you need:

1.) Build your link popularity by getting as many websites as you can to link back to your own site. It’s much better if your site gets linked back by a more popular or local websites. To crawlers, this means your site is good enough to be recommended by other people, and thus, it results to better rankings.

2.) If your site has many pages, it’s best to have a site map. Make sure all the pages of your site link back to it. To crawlers, a site map means easy navigation, and this is a good thing for them because it makes it faster for them to go to your site.

3.) Use popular and relevant keywords related to your site. The more your keywords are researched, the more in-demand your site will be to the crawlers. This will lead to higher search engine rankings.


4.) Better than link exchanges, article exchanges provide more assurance of higher rankings. In article exchanges, it’s not only your site’s link that gets posted in other places, but also your content. For crawlers that give special attention to content, this is a good thing.

5.) The anchor text is the textual representation of a hyperlink. If you have several anchor texts on your site, make sure that they vary. If they all look the identical, crawlers will think you employed automation. For Google, that’s enough to get you banned.

6.) Post high-quality content in your website. Crawlers are concerned first and foremost with quality, so finding a shortcut around this will not work for you in the long run. Take time to sit down and produce high-quality content because it’s enough to attract readers and gain popularity through word of mouth, re-posting, and recommendations.

7.) Tips
Work on search engine optimization in small increments every day. You don’t need to spend endless hours trying to find the best strategies when you could be working on other ways to build your business. Take 20 minutes a day to blog, update social networks and bookmarks, or produce more high-quality web content and articles.

Work SEO into your daily schedule. If your budget allows, hiring marketing personnel to track your search engine optimization strategies. Practicing the provided steps with achieving a trust ranking within a few short months.